[Consumer Daily Network] On the occasion of March 15th, World Consumer Rights Day, a striking legal action took place in Fuqing City, Fujian Province. Amidst the roar of trucks carrying infringing products and the rumble of landfill processing equipment, 6,138 cans of milk powder infringing on the "Neurio" brand were destroyed under multi-party supervision. This centralized destruction operation of intellectual property-infringing goods, jointly carried out by the Fuqing City People's Court of Fujian Province, the Fuqing Office of Rongcheng Customs, and the Fuqing City Market Supervision and Administration Bureau as part of "3·15" activities, not only severed the black industrial chain of infringing product distribution with decisive force, thoroughly blocking the possibility of such products re-entering the market through illegal channels, but also, through an environmentally sound full-process destruction, sent a strong signal to society that infringement and counterfeiting will be severely cracked down upon.

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