From European Nutrition to Chinese Health – Neurio Debuts Lactoferrin Innovative Products at CIIE
From November 5 to 10, the 8th China International Import Expo (CIIE) was held at the Shanghai National Exhibition and Convention Center. Themed “Open Cooperation, Shared Future”, this CIIE brought together nearly 4,000 enterprises from 155 countries and regions worldwide, showcasing the latest technological achievements and industrial innovations. Neurio, a health nutrition brand from Europe, appeared as a “European innovative nutrition brand”, becoming one of the focal points in the health nutrition exhibition area.
As one of Europe’s nutrition technology enterprises, Neurio has focused for many years on deep processing of dairy products and the research and development of bioactive proteins, adhering to the brand concept of “Empowering Health with Science”. Relying on Europe’s advanced scientific research system, the brand is at the industry-leading level in the extraction and activity maintenance of functional components such as lactoferrin and whey protein.
At this CIIE, Neurio debuted several groundbreaking new products, marking the brand’s strategic upgrade from “lactoferrin expert” to “whole-family nutrition and health solution provider”. For children, Neurio launched an upgraded version of lactoferrin taurine vitamin C powder, which while延续 the classic immune formula advantages, adds multiple nutrients to precisely meet children’s needs for immunity, resistance, and repair. For the middle-aged and elderly, Neurio developed professional nutrition series including high calcium, gut care, immune support, and memory maintenance, meeting the precise nutrition and chronic disease prevention management needs of China’s silver-haired population. In addition, Neurio’s upcoming calcium-magnesium-zinc comprehensive direct drink package and HMO lactoferrin product achieve an integrated solution of “immunity + resistance + gut health”, highlighting the brand’s conceptual upgrade from single nutrient supplementation to whole-family health solutions.
According to data from the National Bureau of Statistics, by the end of 2024, China’s population aged 60 and above exceeded 270 million, accounting for more than 19% of the total population. The silver economy and precise nutrition consumption demand are expanding rapidly, with the elderly showing significantly increased attention to functional foods and health nutrition products. At the same time, the child nutrition market is also growing continuously, with more and more parents pursuing scientific formulas and high-quality nutritional supplements. According to a report by the China Nutrition and Health Food Association, China’s functional nutrition food market size exceeded 350 billion yuan in 2024, maintaining an annual growth rate of about 10%, providing broad space for international nutrition brands.
At the national policy level, the Chinese government places great emphasis on the health industry and green development. In recent years, the “Healthy China 2030” Planning Outline, the National Nutrition Plan (2021-2030), and the “14th Five-Year Plan” have all clearly stated: to develop the functional food industry, promote health, and encourage green, low-carbon, and sustainable consumption. As an important platform supporting an open economy and introducing high-quality imported goods and health products, the CIIE provides international brands with a window to showcase scientific research achievements, communicate market needs, and achieve合作 implementation.
Pu Xiongzhi, Vice President of Neurio, said in an interview that as Chinese consumers’ health awareness continues to improve, functional nutrition foods are becoming an important trend in consumption upgrading. Through the CIIE, an international platform, Neurio hopes to deeply integrate Europe’s cutting-edge nutrition technology with the health needs of Chinese consumers, promoting the popularization and application of the “precision nutrition” concept in China, and providing scientific and sustainable nutrition solutions for modern families. He said: “Our goal is to build a whole-family nutrition solution matrix covering maternal and infant, children, adults, and the middle-aged and elderly, so that every family can obtain comprehensive and forward-looking health support.”
In terms of product display, Neurio highlighted its lactoferrin product series tailored to the health needs of different groups. The children’s lactoferrin nutrition series, based on high-quality European milk sources and combined with advanced bioactive protein extraction technology, provides immune support and gut health protection for children’s growth. The middle-aged and elderly nutrition series, through high-calcium, easily absorbable formulas, helps maintain bone health and enhance immunity. The brand also showcased its recently launched nutrition products, which while the immune advantages of the classic formula, supplement daily multiple nutrients, responding to modern families’ core concerns about children’s resistance and digestive systems.
Neurio has participated in multiple consecutive CIIEs since its inception and has been interviewed many times by mainstream Chinese media. The brand’s sales in the Chinese market have grown steadily, fully reflecting the company’s high regard and confidence in the Chinese market. The CIIE not only provides a display platform for Neurio but also injects new vitality into exchanges and cooperation in the global health industry.
It is worth noting that Neurio actively practices green and low-carbon concepts in product development and packaging design, using environmentally friendly materials and energy-saving processes to strive to reduce its carbon footprint and promote the healthy development of the industry in a sustainable way.
In the future, Neurio will continue to increase its investment in the Chinese market, working with local partners to carry out in-depth cooperation in scientific research innovation, product promotion, and supply chain construction, bringing higher-quality, more scientific, and more sustainable health nutrition experiences to Chinese consumers.
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